What does your audience expect from you?

How often do you even scroll down the first page of Google, let alone click to the second page of results? A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new …

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The hidden agenda of quality

Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer to their question, causing them to “bounce” back to Google’s search results page after visiting your website. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever …

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When auditing your site, take time to think about onsite SEO

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. When you’re spending good money on SEO …

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Things you most likely didn't know about authority sites

In simpler terms meaning how high you rank on a search engine. Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. Write a good, high-quality blog post and reach out …

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Never underestimate the influence of quality

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Slowly, I tinkered and figured out what resulted …

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Maybe bounce rates will be a thing of the past

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. SEO, once a …

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We've reached a tipping point when it comes to authority sites

If I’m your SEO, then I’m going to consider anything that builds my relevance, territory, and magnification of signals. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if …

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A focus on keyword stuffing to benefit search engine placement

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. When you architect a website and …

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Succeeding in SEO means paying attention to blogs

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Keywords or key phrases are simply the search …

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Let's follow page impressions best practise

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! There are simply no shortcuts in SEO anymore – you can’t just jam a random site on top …

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Reasons that marketers love link bait

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Each webpage needs to have a unique title …

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The back story of URLs

By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site …

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We've reached a tipping point when it comes to widgets

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Find forums online that …

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Let’s get more conversions

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no …

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Never underestimate the influence of forums

Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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Top trends in inbound links to watch

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or …

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Keeping Readers on the Page

Anchor text has been a huge talking point within SEO for many years now. Every SEO program should be unique; each target audience has a place, too. Nobody uses search engines to search Twitter; you use Twitter to search Twitter. Once the searcher lands on your page and confirms the …

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Thinking about URLs makes everything OK

At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over …

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Increase Organic Traffic by the manipulation of sitemaps

Be careful. What you don’t know can and will hurt you. If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Offer little food and you’ll provide little for …

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Carve out time for concentrating on offsite SEO

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are …

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Make a good use of doorway sites

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. Internal search result pages are produced when someone conducts a search …

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Small but important things to observe about CTR

Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant to your practice. Producing quality content is always the key – but you …

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Things that make you love and hate text links

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp …

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Make sure you know exactly what you're doing with inbound links

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by …

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Emphasizing fast results by using search engine spiders

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in …

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Can Images Help Improve My Website’s Search Engine Placement?

One of the most important factors to consider when looking at a potential link is its relevancy. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce …

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The secret behind stickiness

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Google collects user …

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Tactics around inbound links

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Mobile SEO is a challenge for …

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The basics of Website Optimization

You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. Don't make the mistake like many webmasters do in …

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Let's talk about keyword stuffing

Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. Web development is one of the most important pieces of an SEO program …

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Learn from these mistakes before you learn about citations

Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. This is important because most Internet users rely heavily on these rankings. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and …

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Difficult things about keyword density

But still you face other challenges. If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. If you get too far into the SEO …

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Move inline scripts and styles into separate files

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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Never underestimate the influence of page impressions

Businesses consider social media a key element of their SEO strategies. You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. But they need to be 10 well …

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Bucket brigades based on meta tags

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for …

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Measure and Improve by paying attention to cloaking

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high …

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Don’t forget about citations

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. The opposite is also true. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Technical SEO is the basic foundation …

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Taboos about link research that you should know

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. There are far more unique search queries than generic ones. If you …

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Taboos about keyword research that you should know

When any business goes online, the advertising works best to garner a huge amount of web traffic. After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. A slow-loading website not only tests the patience of …

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Takeaway tips for web portals

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. It doesn’t have to be a struggle, however – by putting in place intricate and …

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The latest trends in sitemaps

This means that searches are now much more focused on the area in general. However, there are instances where this is possible, such as when a logged in Administrator is updating content and navigational links. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly …

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