What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. You should monitor each backlink you create or earn and verify if it carries any SEO value. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder.

Taxonomy and post type needs

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent. It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem.

Web search optimization techniques

As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI.

Link internally when possible

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results. So, the aim is to guide visitors to sites which work well, and which can always be accessed and used. One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. According to Gaz Hall, a UK SEO Consultant : "Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert."

Are you planning to use your keywords for advertising?

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too?