Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent.
Layout and formatting
Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. The key to boosting
visibility and SEO is staying active. A link or citation (mention of your brand) from a high authority site will boost your domain authority score so you will be ranking better in Google search and you can also expect to get a traffic boost in the short term. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees.
Make sure your website is indexed in Duck Duck Go
Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. The length of your
posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google?
What is the number of domains that link to your target page?
Backlinks are commonly referred to as one of the top
factors Google uses in deciding what sites to show in a
search result. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. When done well, content marketing can contribute to boosting a site’s position in search rankings. Gaz Hall, a Freelance SEO Consultant
, commented: " To
achieve and maintain good placements on result pages
(SERPs) over the long term, you should follow the search
engine’s guidelines and focus on your target visitors
(this approach is called “White Hat SEO”). Google and
other search engines very quickly identify non-permitted,
manipulative techniques and your website could be
Continue to optimize your posts for readability
Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. Organizations should take many
factors into account when pursuing an SEO strategy. If you are doing guest posts, always change your author bio and use different pen names. Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience.