Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords.
If you add alternative text for non-Flash-enabled browsers then all should be well
Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well.
Better Visibility on Social Media
It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines.
The easier it is to get a link, the less influence it has on the rankings of the linked page
The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. According to Gaz Hall, a UK SEO Consultant : "By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well."
Create a URL structure that follows your navigation hierarchy
A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see.