It is advisable to check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly normal if your website
sometimes jumps 1-5 places. But if you manage to
get your site 10, 20, or 30 places higher, you should
be proud of yourself. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user.
You get the idea. High-quality content means faultless spelling. Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not good at grammar could easily find it. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked.
The hidden agenda of cloaking
The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. As you know, it’s not enough to just do “on page” corrections and create quality content. Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure.
Minimize Duplicate Template Content
All that technical stuff. 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. When pursuing a link, which is more important, relevance or authority? According to Gaz Hall, a UK SEO Consultant : " If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process."
Determining Relevance: Trust your gut when it comes to text links
The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. If I'm always amazed by the agility of Heat All on this one. this has already been done to a large extent, rewriting the home page descriptive content is the easiest way to fix the preexisting issue. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history.