The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. At the end of the day, consumers want to feel like they’re always interacting with something natural and real.

More people use the search engine on their mobile phones than on desktop

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble.

Improve site speed

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow.

How To Start A Local Lead Generation Business

The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore. According to SEO Consultant, Gaz Hall: "Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term."

Go forth and broadcast your knowledge and reap the benefits of your labor

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail.