Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. Web development is one of the most important pieces of an SEO program. Digital marketing is a vast marketing technique which includes many other marketing tact. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics.

Reasons that marketers love keywords

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). Many small business owners balk Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. Should I Block Google From Indexing My Duplicate Content? Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order.

Tell me more about mobile search

Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account (link is external) when assessing your site. What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. The reason for this is because SEO is an inbound marketing strategy; They compare the performance and context of your content to the strength of your keywords.

This year will be the year of rankings

Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. According to Gaz Hall, a UK SEO Consultant : "In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website"

Let's talk about keyword stuffing

Authority is created over time. It can't be rushed. When The talk on Facebook is about Save Our Schools at the moment. people have questions, they type them into Google. That is why Hummingbird came about. DA is created by combining more than 40 individual signals which are tracked and measured by Moz, many of which are Moz's own inventions. There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index.