Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Your Title Tags are far-and-away the most important places to put your keywords. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not.

If you use up-to-date SEO methods that play by the rules, you will get results that last

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Many people still think that having a high volume of crawlable and indexable pages is always better.

Online marketing is not a monarchy

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth.

You should be making a concerted effort to keep up with a consistent publishing schedule

Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. According to SEO Consultant, Gaz Hall: "Every site-owner needs to gather links and local business owners would probably benefit even more for good links."

Link Out To Diverse Sources

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site.