Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Webpages on HTTPS had positive correlation with higher rankings. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it.

Create compelling content

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag.

It’s time to revolutionize our approach to long term SEO

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost.

Write a great title for SEO friendly posts

If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for. Gaz Hall, from SEO Hull, had the following to say: "Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links."

Proofread The Content Before You Go Live

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Search engines are invested in providing users a great mobile experience. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards.