The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. Search is the #1 driver of traffic to content sites, beating social media by more than 300% Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition.
Bulletproof mobile performance is more critical than ever in a local SEO context
Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the local results? There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear.
Shift the focus from only SEO to provide a better user experience
Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you.
Think about how to incorporate keywords into your article
Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the standard links; you’re promoting yourself and your website out there, so act like you’ve got something good to offer. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. Gaz Hall, a Freelance SEO Consultant, commented: "Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services."
Recycle existing content
If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Your content will only help the site to rank higher if it is comprehensive and engaging.