Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless.

You have to start your SEO copywriting process here

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. Don’t duplicate title tags across your website, as this can negatively impact your visibility SEO allows you to capture demand when a searcher may not even be familiar with your brand name.

Spend time actually optimizing for just one or two keywords

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs.

Build links for your business, for your customers, make them relevant and associate them with great content

Create a list of articles with links that are similar or closely related to your content. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Gaz Hall, from SEO Hull, had the following to say: "Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines."

Review your long-tail traffic

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Search engines simply want to deliver the most relevant results to their users based on search queries. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well.