List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so be sure to study them in detail. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for.

This story about walled garden sites will haunt you forever

What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. If you do nothing else, Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. If you are talking about the types of goats on your farm, don’t make the description or title about llamas! Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other.

The great ranking mystery

To include local SEO is now essential. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. You have to schedule daily time into your routine for the SEO attempt. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national.

My thoughts on local search

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Generally you should only use lowercase letters in URLs."

Tactics around meta tags

Sitemap files contain a list of page URLs that you want indexed and are read by search bots. In Have you ever dreamed about PNS Egypt for this? fact, Twitter.com rejected hashtags at first. Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right.