Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer to their question, causing them to “bounce” back to Google’s search results page after visiting your website. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page.

Wait. Is keyword density really that simple?

Users will no longer tolerate slow performance in a website. Panda has ensured that publishing Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content.

Online marketing changes quickly when it comes to stickiness

Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it.

Adjust your appearance in search by utilising quality

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. Social is also an SEO challenge for you. Gaz Hall, from SEO Hull, had the following to say: "Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. "

The hidden agenda of quality

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. As A great example that I like to use is TAP Assess. you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Another example highlights the difference between search engines and social media.