Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site.

Implement responsive design

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in?

Use your meta-tags

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation.

How To Rent Your Websites To Local Businesses Or Sell Leads To Companies

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Start focusing on your visitors, on the people that want to buy your product or services. Gaz Hall, from SEO Hull, had the following to say: "There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines."

The solution is to use the topic cluster model

A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google.