There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification.
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High rankings on Google for the right keywords will bring targeted customers to your website
Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Higher rankings lead to more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles.
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By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Gaz Hall, from SEO Hull, had the following to say: "It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam."
There are a myriad of things that you can do to get better rankings on Google
If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. Search engine algorithms will continue to become more sophisticated. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. A 301 redirect is a permanent redirect from one URL to another. Whether you’re
switching domain names, restructuring your URLs (more on that in the next section),
or consolidating content as part of your website redesign, setting up 301 redirects is
crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new