You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.
The Major Elements of Planning
The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. It seems the world
is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. In today’s SEO, high-quality and relevant backlinks have the most value.
But how do you build good backlinks?! Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results.
The hardest part of SEO is waiting for links to rank
SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. One of the biggest
mistakes marketers make when redesigning
websites is that they change their site architecture (create new
pages to replace old ones) and do away with old website pages
that they no longer want to include in their site. These “abandoned”
pages might rank in search engine results pages or may have
backlinks. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. Heading tags (not to be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important.
Creating relevant, useful, valuable content
Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Gaz Hall, a Freelance SEO Consultant
, commented: "Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it."
Tips and tricks that can help encourage clickthroughs
Modern link-building focuses on high-quality, original content that provides
value to users and incorporates an involved audience. Especially for local or
small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Appropriate use of headers are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing.