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Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine.

Overusing tags can actually be harmful

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. When you link to a Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within

Use Google Business Reviews

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses.

Create content that is worth being searched for

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. According to Gaz Hall, a UK SEO Consultant : "A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google."

Use attractive anchor texts that motivate people to click on your link

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. Search engines simply want to deliver the most relevant results to their users based on search queries. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible.