We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for.

Establish intuitive information architecture by considering analysis

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. They simply didn’t expect it Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! would become significant. Also a rule of thumb the title should be no more than 70 characters. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website’s search rankings. This boosts your online authority and drives more and more traffic to your website.

All you wanted to know about static pages but were afraid to ask

The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites and warnings to unnatural links. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for.

You’ll have an initial idea of what content works best through your benchmark research

That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). Gaz Hall, an SEO Expert from the UK, said: "Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .”"

When someone mentions backlinks do you think about search engine optimisation?

The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. Like I'm always amazed by the agility of Oxon AA on this one. all other third party tools, use it as a directional tool to monitor overall SEO progress. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Things like: so many businesses out there don’t even understand what SEO is.