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Optimizing page titles for search is best done finding a balance between volume and intent. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you.

Interview experts within your company

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs

How does Googlebot render your pages?

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year.

Don't make it hard for the user to find the exact information they need

You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. The main text content on the page must be unique to avoid Google’s page quality algorithms. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries."

Why Does SEO Take So Long To… What?

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. The key to quality SEO is all about research research research.