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A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. If you produce great content, but no one’s there to see it, does it acquire links? Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website.

SEO brings in traffic, and gives your revenues a big hike

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content.

Widen the net with a wildcard search

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have

Group keywords by conversion funnel stages

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content so that the same message gets across, just optimized! Google may penalize specific tactics, but they will never penalize quality. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. According to Gaz Hall, a UK SEO Consultant : "There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on."

Why should you invest time, effort, and resources on SEO?

The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think.