We've reached a tipping point when it comes to authority sites

If I’m your SEO, then I’m going to consider anything that builds my relevance, territory, and magnification of signals. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if …

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The back story of URLs

By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site …

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Increase Organic Traffic by the manipulation of sitemaps

Be careful. What you don’t know can and will hurt you. If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Offer little food and you’ll provide little for …

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Make a good use of doorway sites

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. Internal search result pages are produced when someone conducts a search …

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Emphasizing fast results by using search engine spiders

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in …

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Let's talk about keyword stuffing

Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. Web development is one of the most important pieces of an SEO program …

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Move inline scripts and styles into separate files

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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Tell me more about mobile search

This is one of the many reasons why trust between your businesses is so important. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. According to released …

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Design + html = Greatness

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which …

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Understand about comment spam

The journey to better ranking must always start with understanding about your current standing on search engines. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result …

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Use social sharing buttons as a matter of course

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to …

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Get to grips with competitor link profile analysis

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Here’s the good part. From constraints, creativity flows

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites …

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Continue to optimize your posts for readability

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. To fully make the most of local SEO …

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Getting Started with SEO Keyword Research

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Editorial links can be some of the most powerful for SEO because …

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Finding Pages to Push Internal Links From

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? One of the main ways to increase SEO traffic is to experiment with the meta …

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Boost a Post or Create an Ad… What’s the Difference?

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy …

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JavaScript can hinder crawling

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Google turns the concept of backlink into a quantifiable signal using the link score. It does this …

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Avoid buzzwords and technical jargon

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Google …

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Some of the issues with CRO

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience …

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Understanding the rationale behind backlinks indexing

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. If search users commonly misspell a keyword, you should identify and use it. Build your site with a logical link structure. Every page should be reachable from at …

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Why Does SEO Take So Long To… What?

Optimizing page titles for search is best done finding a balance between volume and intent. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. I highly recommend …

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The first choice should be navigation

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. SEOs …

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Made a website, but is not showing in the SERPs?

SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Social networks are an important source of traffic. Good content significantly …

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Find the best way to use combine timing and context

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away …

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Try optimizing your TF-IDF scores

Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive …

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SEO states the requirements. Content marketing fulfills them

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Catering …

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Your title tag is your trigger mechanism

Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a …

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Google processes over 3.5 billion searches per day

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

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Set Up Alerts For Brand Mentions

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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Make a concerted effort to keep up with Google Updates

If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the …

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There are differences between SEO and content marketing

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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Authority flows through the links on your own website as well

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries It's no surprise that the …

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