Things you most likely didn't know about authority sites

In simpler terms meaning how high you rank on a search engine. Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. Write a good, high-quality blog post and reach out …

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Maybe bounce rates will be a thing of the past

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. SEO, once a …

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We've reached a tipping point when it comes to widgets

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Find forums online that …

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Small but important things to observe about CTR

Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant to your practice. Producing quality content is always the key – but you …

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Can Images Help Improve My Website’s Search Engine Placement?

One of the most important factors to consider when looking at a potential link is its relevancy. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce …

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Learn from these mistakes before you learn about citations

Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. This is important because most Internet users rely heavily on these rankings. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and …

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Bucket brigades based on meta tags

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for …

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Don’t forget about citations

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. The opposite is also true. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Technical SEO is the basic foundation …

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Taboos about link research that you should know

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. There are far more unique search queries than generic ones. If you …

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Here's what industry insiders think about CTR

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Every time that Google introduces a new …

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Remember that indexed pages make the web go round

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Google and other search engines use web crawlers to update their search …

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You'll usually find you optimize for important keywords naturally

Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. There …

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Make a concerted effort to keep up with backlink analysis

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). You can speed up the process of getting useful links by connecting with content curators. Social media networks can help you to give your content the initial boost it requires before the media and …

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Use simple and obvious terms that are easy to understand

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Metadata …

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Monitor the evolution of your search rankings

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links …

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Use heading tags to break up large passages of text

Web pages containing matching verbiage will have lower visibility in searches. Ensure the number of visits and new visitors from within your target market is increasing. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly …

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How to Choose the Right Keywords for SEO

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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New school SEO is more about traffic

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. The URL parameter tools …

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Look at underperforming but related posts on your site

Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Modern commercial search engines rely on the science of information …

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Remove unnecessary outbound links

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay …

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Keep it natural

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Ensure that you site is free of spam, malware among other problems for reputable and fast site …

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How Can I Create Engaging, Trustworthy Content?

A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. Search engines are powerful because they provide targeted traffic. Or …

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Avoid SEO Attacks

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. It turned out that featured snippets do drive traffic. For …

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So, how to start?

Another tip is to make sure you do your research and examine which terms to target before you set out. Competitor analysis is a lot easier when you have the right tools. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos …

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Local SEO understands changing attention spans

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Familiarize your content creators with basic SEO practices and ensure they …

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What makes up authoritative content?

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch …

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Answer the questions of your potential customers

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Once all of …

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Good Content Will Still Need ‘Optimised

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. When you think …

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Proofread The Content Before You Go Live

Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Webpages on HTTPS had positive correlation with …

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Closed groups and group invites

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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Links are a quality-over-quantity thing

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in …

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Be Informed and updated!

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link To …

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Anchor text is about getting clicks

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through …

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Create an SEO Strategy That Maps to an Audience

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up …

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How SEO and Content Marketing Come Together

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. The reason why most people fail to get contextual backlinks from guest …

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How does web design and development affect marketing?

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Educational content can be …

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Have a Unique Domain Name To Create a Brand

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously …

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No-index or Remove Thin Pages

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

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AMP designs will have a ton of leverage in the mobile SERPs

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Dominating the top …

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Cost should not be your only consideration

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Google doesn’t want to deliver you “results” anymore, they want to …

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