Never underestimate the influence of quality

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Slowly, I tinkered and figured out what resulted …

more ...


Top trends in inbound links to watch

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or …

more ...

Keeping Readers on the Page

Anchor text has been a huge talking point within SEO for many years now. Every SEO program should be unique; each target audience has a place, too. Nobody uses search engines to search Twitter; you use Twitter to search Twitter. Once the searcher lands on your page and confirms the …

more ...


Things that make you love and hate text links

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp …

more ...

Make sure you know exactly what you're doing with inbound links

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by …

more ...

The secret behind stickiness

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Google collects user …

more ...

Measure and Improve by paying attention to cloaking

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high …

more ...

Taboos about keyword research that you should know

When any business goes online, the advertising works best to garner a huge amount of web traffic. After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. A slow-loading website not only tests the patience of …

more ...



When your use of doorway sites becomes obsessive

Webpages on HTTPS had positive correlation with higher rankings. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up …

more ...

It’s a win-win strategy with an emphasis on anchor text

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement …

more ...

Don't “only” concentrate on Google

Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO …

more ...

Are Your Hyperlinks Spiderable?

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. When you are creating text, keep in mind that web users want to get information …

more ...

The majority of your backlinks should be branded

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

more ...



Recycle existing content

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who …

more ...

Sprinkle LSI Keywords

If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. Google has drawn conclusions about user-behavior in …

more ...

How to diagnose technical SEO issues

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. The first step once you start an search engine optimization …

more ...

How To Analyse Backlinks

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. After choosing a domain name, optimizing the URLs for your pages is the next SEO step …

more ...

Search engines don't just look for images

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

more ...

Don’t put all your eggs in Google’s basket

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Right …

more ...

Put a high traffic network into your SEO practise

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. First and foremost, the content on your website must be …

more ...


Do Your (Keyword) Research

Search engines like aged domains, and give them more authority over newer sites. Users searching for your site on Google might not necessarily want to land on your homepage. Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you …

more ...

Be inspired by the David vs.Goliath battle

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written …

more ...

Create resources that people want

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety …

more ...

Change the content focus of your web pages

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Your website should be accessible to the search engine crawlers …

more ...


Use a shallow depth navigation structure

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. A typical clickbait …

more ...

Don't bury information in your navigation

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and …

more ...


Longtail terms

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this …

more ...

The number of keyword phrases

The structure of your URL can affect both your page’s ranking, but also the user experience. Google just needs evidence that what is on a particular website is relevant to it’s viewers. If you’re goal for a guest post is to receive a backlink in return, then …

more ...

Exposure is the name of the game when creating a blog

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. A clear understanding of searcher’s intent will help the webmaster to create the content …

more ...

Google’s bots might not share your opinion

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. The content on …

more ...

The solution is to use the topic cluster model

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. While your content marketing should be crafted carefully to meet SEO requirements, such …

more ...

Getting Listed in Directories

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

more ...

Consider your URL structure

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard …

more ...

Are you interlinking properly?

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Roundup posts are collections of …

more ...


Avoid SEOs selling 1,000 backlinks for $5

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Search engine optimization is a sure way to boost your site rankings on search engines …

more ...


Why should you invest time, effort, and resources on SEO?

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem …

more ...