What does your audience expect from you?

How often do you even scroll down the first page of Google, let alone click to the second page of results? A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new …

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The hidden agenda of quality

Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer to their question, causing them to “bounce” back to Google’s search results page after visiting your website. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever …

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When auditing your site, take time to think about onsite SEO

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. When you’re spending good money on SEO …

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A focus on keyword stuffing to benefit search engine placement

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. When you architect a website and …

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Let's follow page impressions best practise

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! There are simply no shortcuts in SEO anymore – you can’t just jam a random site on top …

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Let’s get more conversions

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no …

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Never underestimate the influence of forums

Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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Carve out time for concentrating on offsite SEO

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are …

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Tactics around inbound links

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Mobile SEO is a challenge for …

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Takeaway tips for web portals

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. It doesn’t have to be a struggle, however – by putting in place intricate and …

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The latest trends in sitemaps

This means that searches are now much more focused on the area in general. However, there are instances where this is possible, such as when a logged in Administrator is updating content and navigational links. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly …

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How do you feel about LSI now?

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Understanding how search engines work is an important component of SEO. The search engines are …

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Heading structure for your single posts / single pages

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. SEO isn’t an exact science. Unfortunately, Google …

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A good website brings boatloads of money into your bank account

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to …

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Don't scrape content from other websites

SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying …

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Choose a host with an excellent uptime track record

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. You have probably asked yourself, many times, “How do I build backlinks to my website for the …

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Are you planning to use your keywords for advertising?

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Search for your niche keywords on Yandex

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Aside from on-site optimization and content marketing, the most important element of your strategy is your link …

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Come up with more niche or specific headlines

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Instead of a computer being told what to think, AI is coming up with its own …

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Can a website rank without links?

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. While building a better search engine optimization strategy, having …

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MozTrust and MozRank

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

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Content is king or customer is king?

Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t …

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The hardest part of SEO is waiting for redirects to work

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Search Engine Optimization (SEO) is …

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Promote for links, not penalties

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. Research shows that data-heavy content gets linked much more frequently …

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Enhance your CTR and user experience

Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. We’ve known for a while that Google isn’t the way people find content anymore …

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Site Architecture for Dummies

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. While building a better search engine optimization strategy, having a description tag …

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Getting Started with Keyword Research

Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Long form content is most valuable when it can serve as …

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Growing popularity & links

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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What Is Keyword Density?

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a …

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How the Changes in HTML 5 Will Affect SEO?

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). A sitemap is a file that tells exactly how crawlers should …

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The bottom line is, the SEO effects of a +1 are very indirect

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily …

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Everybody sees comfort online!

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. The longer and more specific the keywords are, the higher your chances of ranking for this …

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Quality content takes time and money

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin …

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SERP Analysis

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Ensure each page has a unique target keyword

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Internal linking is one of …

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