How do you feel about text links now?

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. A “link” is when another website talks about yours and “links” to you as attribution. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog …

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Tactics around meta tags

List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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How you will benefit from javascript

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football …

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Tell me more about mobile search

This is one of the many reasons why trust between your businesses is so important. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. According to released …

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When your use of doorway sites becomes obsessive

Webpages on HTTPS had positive correlation with higher rankings. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up …

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Design + html = Greatness

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which …

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Here's what industry insiders think about CTR

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Every time that Google introduces a new …

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Understand about comment spam

The journey to better ranking must always start with understanding about your current standing on search engines. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result …

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How do you feel about LSI now?

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Understanding how search engines work is an important component of SEO. The search engines are …

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Remember that indexed pages make the web go round

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Google and other search engines use web crawlers to update their search …

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It’s a win-win strategy with an emphasis on anchor text

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement …

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You'll usually find you optimize for important keywords naturally

Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. There …

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Don't “only” concentrate on Google

Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO …

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Make a concerted effort to keep up with backlink analysis

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). You can speed up the process of getting useful links by connecting with content curators. Social media networks can help you to give your content the initial boost it requires before the media and …

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Are Your Hyperlinks Spiderable?

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. When you are creating text, keep in mind that web users want to get information …

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The majority of your backlinks should be branded

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

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Use social sharing buttons as a matter of course

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to …

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Heading structure for your single posts / single pages

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. SEO isn’t an exact science. Unfortunately, Google …

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A good website brings boatloads of money into your bank account

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to …

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Don't scrape content from other websites

SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying …

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Use simple and obvious terms that are easy to understand

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Metadata …

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Monitor the evolution of your search rankings

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links …

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Write a great title for SEO friendly posts

SEO is technical, complicated, time-consuming and potentially dangerous. The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Write posts on a regular basis. Focus on your industry and on your client’s needs! In …

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Choose a host with an excellent uptime track record

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. You have probably asked yourself, many times, “How do I build backlinks to my website for the …

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Be Informed and updated!

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people …

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Get to grips with competitor link profile analysis

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Make Sure Redirects Persist

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) While content and digital marketers have spent years honing search engine optimization into a fine art, most …

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The power of inbound links.

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. There are thousands of people …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links …

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Here’s the good part. From constraints, creativity flows

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites …

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Use heading tags to break up large passages of text

Web pages containing matching verbiage will have lower visibility in searches. Ensure the number of visits and new visitors from within your target market is increasing. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly …

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Recycle existing content

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who …

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How to Choose the Right Keywords for SEO

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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New school SEO is more about traffic

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. The URL parameter tools …

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Continue to optimize your posts for readability

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. To fully make the most of local SEO …

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Create an e-book or guide every few months

Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Contextual link building is the quickest way to boost your site’s search performance. Spend some time looking at other websites within your niche, sites that perhaps …

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Sprinkle LSI Keywords

If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. Google has drawn conclusions about user-behavior in …

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