How to diagnose technical SEO issues

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. The first step once you start an search engine optimization …

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Landing page and site user experience

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

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Look at underperforming but related posts on your site

Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Modern commercial search engines rely on the science of information …

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Are you planning to use your keywords for advertising?

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Getting Started with SEO Keyword Research

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Editorial links can be some of the most powerful for SEO because …

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The first indication should be navigation

Google may penalize specific tactics, but they will never penalize quality. Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. While it …

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How To Analyse Backlinks

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. After choosing a domain name, optimizing the URLs for your pages is the next SEO step …

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Finding Pages to Push Internal Links From

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? One of the main ways to increase SEO traffic is to experiment with the meta …

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Remove unnecessary outbound links

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay …

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Search engines don't just look for images

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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Search for your niche keywords on Yandex

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Aside from on-site optimization and content marketing, the most important element of your strategy is your link …

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Don’t put all your eggs in Google’s basket

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Right …

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Keep it natural

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Ensure that you site is free of spam, malware among other problems for reputable and fast site …

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Put a high traffic network into your SEO practise

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. First and foremost, the content on your website must be …

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Come up with more niche or specific headlines

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Instead of a computer being told what to think, AI is coming up with its own …

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Praise and Link

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. Google displays featured snippets in search when they believe this format will help people more easily discover what they’re seeking, both from …

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Can a website rank without links?

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. While building a better search engine optimization strategy, having …

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MozTrust and MozRank

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

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Review your long-tail traffic

Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to …

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How Can I Create Engaging, Trustworthy Content?

A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. Search engines are powerful because they provide targeted traffic. Or …

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Meaty meta descriptions

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. On page SEO refers to those elements on a site that make your page …

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Boost a Post or Create an Ad… What’s the Difference?

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy …

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Avoid SEO Attacks

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. It turned out that featured snippets do drive traffic. For …

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JavaScript can hinder crawling

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Google turns the concept of backlink into a quantifiable signal using the link score. It does this …

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Avoid buzzwords and technical jargon

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Google …

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Do Your (Keyword) Research

Search engines like aged domains, and give them more authority over newer sites. Users searching for your site on Google might not necessarily want to land on your homepage. Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you …

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Some of the issues with CRO

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience …

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Be inspired by the David vs.Goliath battle

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written …

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Create resources that people want

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety …

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Understanding the rationale behind backlinks indexing

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. If search users commonly misspell a keyword, you should identify and use it. Build your site with a logical link structure. Every page should be reachable from at …

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So, how to start?

Another tip is to make sure you do your research and examine which terms to target before you set out. Competitor analysis is a lot easier when you have the right tools. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos …

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What does a mobile crawl of your website look like?

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

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Change the content focus of your web pages

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Your website should be accessible to the search engine crawlers …

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Why Does SEO Take So Long To… What?

Optimizing page titles for search is best done finding a balance between volume and intent. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. I highly recommend …

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Use a shallow depth navigation structure

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. A typical clickbait …

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The first choice should be navigation

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. SEOs …

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Don't bury information in your navigation

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and …

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