Web 2.0 indexing works wonders

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Local SEO understands changing attention spans

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Familiarize your content creators with basic SEO practices and ensure they …

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Longtail terms

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this …

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What makes up authoritative content?

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch …

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Made a website, but is not showing in the SERPs?

SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Social networks are an important source of traffic. Good content significantly …

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Content is king or customer is king?

Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t …

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Poor navigation or information architecture

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. The activity generated by social media …

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Answer the questions of your potential customers

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Once all of …

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Featuring an adequate number of high-quality links

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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The hardest part of SEO is waiting for redirects to work

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Search Engine Optimization (SEO) is …

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New school SEO is more about traffic

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay …

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The number of keyword phrases

The structure of your URL can affect both your page’s ranking, but also the user experience. Google just needs evidence that what is on a particular website is relevant to it’s viewers. If you’re goal for a guest post is to receive a backlink in return, then …

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Exposure is the name of the game when creating a blog

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. A clear understanding of searcher’s intent will help the webmaster to create the content …

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Find the best way to use combine timing and context

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away …

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Don't bury information in your article

Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. SEO means Search Engine Optimization – and refers to the process of creating and …

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Learn more about your audience

The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. Audit your site using tools such as Google’s PageSpeed …

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Good Content Will Still Need ‘Optimised

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. When you think …

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Promote for links, not penalties

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. Research shows that data-heavy content gets linked much more frequently …

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Google’s bots might not share your opinion

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. The content on …

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Try optimizing your TF-IDF scores

Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive …

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Enhance your CTR and user experience

Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. We’ve known for a while that Google isn’t the way people find content anymore …

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Proofread The Content Before You Go Live

Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Webpages on HTTPS had positive correlation with …

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Closed groups and group invites

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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Links are a quality-over-quantity thing

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in …

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Site Architecture for Dummies

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. While building a better search engine optimization strategy, having a description tag …

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Be Informed and updated!

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link To …

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The solution is to use the topic cluster model

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. While your content marketing should be crafted carefully to meet SEO requirements, such …

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Getting Listed in Directories

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Use your outreach skills

With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. According to Industry thought leaders, that there are numerous ways in which …

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Getting Started with Keyword Research

Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Long form content is most valuable when it can serve as …

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Anchor text is about getting clicks

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through …

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Consider your URL structure

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard …

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Are you interlinking properly?

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Roundup posts are collections of …

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SEO states the requirements. Content marketing fulfills them

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Catering …

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Avoid SEOs selling 1,000 backlinks for $5

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Search engine optimization is a sure way to boost your site rankings on search engines …

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SEO challenges large scale user platforms face

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). SEO …

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Create an SEO Strategy That Maps to an Audience

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up …

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How SEO and Content Marketing Come Together

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. The reason why most people fail to get contextual backlinks from guest …

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Growing popularity & links

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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What Is Keyword Density?

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a …

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How the Changes in HTML 5 Will Affect SEO?

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). A sitemap is a file that tells exactly how crawlers should …

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The bottom line is, the SEO effects of a +1 are very indirect

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily …

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How does web design and development affect marketing?

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Educational content can be …

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