Have a Unique Domain Name To Create a Brand

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously …

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No-index or Remove Thin Pages

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

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Your title tag is your trigger mechanism

Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a …

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Google processes over 3.5 billion searches per day

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

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Everybody sees comfort online!

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. The longer and more specific the keywords are, the higher your chances of ranking for this …

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Set Up Alerts For Brand Mentions

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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AMP designs will have a ton of leverage in the mobile SERPs

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Dominating the top …

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Make a concerted effort to keep up with Google Updates

If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the …

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There are differences between SEO and content marketing

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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Cost should not be your only consideration

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Google doesn’t want to deliver you “results” anymore, they want to …

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Garner high-quality backlinks

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link …

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Quality content takes time and money

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin …

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Domain name – make it brandable

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

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Why should you invest time, effort, and resources on SEO?

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem …

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Authority flows through the links on your own website as well

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries It's no surprise that the …

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Link Out To Diverse Sources

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Your Title Tags …

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Tags, tags, tags!

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Even though many social media sites use no follow …

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SERP Analysis

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Explain to Your Client What Traffic Is Realistic to Expect

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the …

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Optimizing your website for both Google and web users

Finding authoritative sites that’ll link back to your pages can be difficult. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Since heading tags typically make text contained in them larger than normal text on the page, this is a …

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Ensure each page has a unique target keyword

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Internal linking is one of …

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