Top trends in inbound links to watch

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or …

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Things that make you love and hate text links

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp …

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Emphasizing fast results by using search engine spiders

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in …

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Tactics around inbound links

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Mobile SEO is a challenge for …

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The latest trends in sitemaps

This means that searches are now much more focused on the area in general. However, there are instances where this is possible, such as when a logged in Administrator is updating content and navigational links. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly …

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A good website brings boatloads of money into your bank account

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to …

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Don't scrape content from other websites

SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying …

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Sprinkle LSI Keywords

If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. Google has drawn conclusions about user-behavior in …

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Meaty meta descriptions

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. On page SEO refers to those elements on a site that make your page …

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Boost a Post or Create an Ad… What’s the Difference?

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy …

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Create resources that people want

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety …

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Understanding the rationale behind backlinks indexing

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. If search users commonly misspell a keyword, you should identify and use it. Build your site with a logical link structure. Every page should be reachable from at …

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Featuring an adequate number of high-quality links

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Find the best way to use combine timing and context

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away …

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Site Architecture for Dummies

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. While building a better search engine optimization strategy, having a description tag …

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The solution is to use the topic cluster model

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. While your content marketing should be crafted carefully to meet SEO requirements, such …

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Anchor text is about getting clicks

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through …

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Create an SEO Strategy That Maps to an Audience

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up …

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What Is Keyword Density?

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a …

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How does web design and development affect marketing?

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Educational content can be …

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