Keeping Readers on the Page

Anchor text has been a huge talking point within SEO for many years now. Every SEO program should be unique; each target audience has a place, too. Nobody uses search engines to search Twitter; you use Twitter to search Twitter. Once the searcher lands on your page and confirms the …

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Small but important things to observe about CTR

Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant to your practice. Producing quality content is always the key – but you …

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Make sure you know exactly what you're doing with inbound links

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by …

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The secret behind stickiness

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Google collects user …

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Tell me more about mobile search

This is one of the many reasons why trust between your businesses is so important. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. According to released …

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Remember that indexed pages make the web go round

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Google and other search engines use web crawlers to update their search …

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Make a concerted effort to keep up with backlink analysis

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). You can speed up the process of getting useful links by connecting with content curators. Social media networks can help you to give your content the initial boost it requires before the media and …

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Get to grips with competitor link profile analysis

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Make Sure Redirects Persist

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) While content and digital marketers have spent years honing search engine optimization into a fine art, most …

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The power of inbound links.

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. There are thousands of people …

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Recycle existing content

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who …

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Landing page and site user experience

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

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Look at underperforming but related posts on your site

Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Modern commercial search engines rely on the science of information …

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Search for your niche keywords on Yandex

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Aside from on-site optimization and content marketing, the most important element of your strategy is your link …

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Can a website rank without links?

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. While building a better search engine optimization strategy, having …

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Why Does SEO Take So Long To… What?

Optimizing page titles for search is best done finding a balance between volume and intent. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. I highly recommend …

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Made a website, but is not showing in the SERPs?

SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Social networks are an important source of traffic. Good content significantly …

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The hardest part of SEO is waiting for redirects to work

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Search Engine Optimization (SEO) is …

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Getting Started with Keyword Research

Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Long form content is most valuable when it can serve as …

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SEO states the requirements. Content marketing fulfills them

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Catering …

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Quality content takes time and money

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin …

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Why should you invest time, effort, and resources on SEO?

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem …

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Explain to Your Client What Traffic Is Realistic to Expect

With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the …

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