Don’t forget about citations

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. The opposite is also true. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Technical SEO is the basic foundation …

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Design + html = Greatness

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which …

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Are Your Hyperlinks Spiderable?

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. When you are creating text, keep in mind that web users want to get information …

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Use simple and obvious terms that are easy to understand

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Metadata …

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Getting Started with SEO Keyword Research

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Editorial links can be some of the most powerful for SEO because …

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Search engines don't just look for images

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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Put a high traffic network into your SEO practise

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. First and foremost, the content on your website must be …

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How Can I Create Engaging, Trustworthy Content?

A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. Search engines are powerful because they provide targeted traffic. Or …

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Local SEO understands changing attention spans

When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Familiarize your content creators with basic SEO practices and ensure they …

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Answer the questions of your potential customers

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Once all of …

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SERP Analysis

Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in …

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Ensure each page has a unique target keyword

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Internal linking is one of …

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