Make a good use of doorway sites

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. Internal search result pages are produced when someone conducts a search …

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The basics of Website Optimization

You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. Don't make the mistake like many webmasters do in …

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Learn from these mistakes before you learn about citations

Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. This is important because most Internet users rely heavily on these rankings. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and …

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The majority of your backlinks should be branded

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

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Write a great title for SEO friendly posts

SEO is technical, complicated, time-consuming and potentially dangerous. The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Write posts on a regular basis. Focus on your industry and on your client’s needs! In …

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Here’s the good part. From constraints, creativity flows

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites …

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Come up with more niche or specific headlines

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Instead of a computer being told what to think, AI is coming up with its own …

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Enhance your CTR and user experience

Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. We’ve known for a while that Google isn’t the way people find content anymore …

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Closed groups and group invites

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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SEO challenges large scale user platforms face

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). SEO …

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How the Changes in HTML 5 Will Affect SEO?

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). A sitemap is a file that tells exactly how crawlers should …

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There are differences between SEO and content marketing

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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Link Out To Diverse Sources

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Your Title Tags …

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