Maybe bounce rates will be a thing of the past

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. SEO, once a …

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Reasons that marketers love link bait

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Each webpage needs to have a unique title …

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Carve out time for concentrating on offsite SEO

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are …

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Let's talk about keyword stuffing

Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. Web development is one of the most important pieces of an SEO program …

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Takeaway tips for web portals

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. It doesn’t have to be a struggle, however – by putting in place intricate and …

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Here's what industry insiders think about CTR

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Every time that Google introduces a new …

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Heading structure for your single posts / single pages

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. SEO isn’t an exact science. Unfortunately, Google …

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How to Choose the Right Keywords for SEO

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Keep it natural

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Ensure that you site is free of spam, malware among other problems for reputable and fast site …

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Do Your (Keyword) Research

Search engines like aged domains, and give them more authority over newer sites. Users searching for your site on Google might not necessarily want to land on your homepage. Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you …

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Change the content focus of your web pages

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Your website should be accessible to the search engine crawlers …

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No-index or Remove Thin Pages

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

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