What does your audience expect from you?

How often do you even scroll down the first page of Google, let alone click to the second page of results? A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new …

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A focus on keyword stuffing to benefit search engine placement

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. When you architect a website and …

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Let's follow page impressions best practise

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! There are simply no shortcuts in SEO anymore – you can’t just jam a random site on top …

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Difficult things about keyword density

But still you face other challenges. If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. If you get too far into the SEO …

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Move inline scripts and styles into separate files

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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Tactics around meta tags

List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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Don't “only” concentrate on Google

Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO …

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Use heading tags to break up large passages of text

Web pages containing matching verbiage will have lower visibility in searches. Ensure the number of visits and new visitors from within your target market is increasing. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly …

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How To Analyse Backlinks

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. After choosing a domain name, optimizing the URLs for your pages is the next SEO step …

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Avoid buzzwords and technical jargon

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Google …

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What does a mobile crawl of your website look like?

Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search …

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Longtail terms

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this …

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Links are a quality-over-quantity thing

If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in …

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Growing popularity & links

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …

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Google processes over 3.5 billion searches per day

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

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