Succeeding in SEO means paying attention to blogs

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Keywords or key phrases are simply the search …

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Let’s get more conversions

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no …

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Thinking about URLs makes everything OK

At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over …

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How do you feel about text links now?

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. A “link” is when another website talks about yours and “links” to you as attribution. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog …

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Monitor the evolution of your search rankings

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links …

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SEO Remains Keyword Driven & LSI Keywords Are Important

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links …

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New school SEO is more about traffic

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. The URL parameter tools …

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How to diagnose technical SEO issues

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. The first step once you start an search engine optimization …

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JavaScript can hinder crawling

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Google turns the concept of backlink into a quantifiable signal using the link score. It does this …

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Don't bury information in your article

Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. SEO means Search Engine Optimization – and refers to the process of creating and …

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Try optimizing your TF-IDF scores

Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive …

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Are you interlinking properly?

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Roundup posts are collections of …

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Set Up Alerts For Brand Mentions

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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Authority flows through the links on your own website as well

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries It's no surprise that the …

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