When auditing your site, take time to think about onsite SEO

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. When you’re spending good money on SEO …

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The back story of URLs

By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site …

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Bucket brigades based on meta tags

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for …

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Measure and Improve by paying attention to cloaking

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high …

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How you will benefit from javascript

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football …

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How do you feel about LSI now?

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Understanding how search engines work is an important component of SEO. The search engines are …

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Continue to optimize your posts for readability

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. To fully make the most of local SEO …

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Praise and Link

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. Google displays featured snippets in search when they believe this format will help people more easily discover what they’re seeking, both from …

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MozTrust and MozRank

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

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Review your long-tail traffic

Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to …

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The number of keyword phrases

The structure of your URL can affect both your page’s ranking, but also the user experience. Google just needs evidence that what is on a particular website is relevant to it’s viewers. If you’re goal for a guest post is to receive a backlink in return, then …

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Google’s bots might not share your opinion

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. The content on …

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Proofread The Content Before You Go Live

Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Webpages on HTTPS had positive correlation with …

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Consider your URL structure

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard …

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How SEO and Content Marketing Come Together

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. The reason why most people fail to get contextual backlinks from guest …

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Optimizing your website for both Google and web users

Finding authoritative sites that’ll link back to your pages can be difficult. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Since heading tags typically make text contained in them larger than normal text on the page, this is a …

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